The price war of aluminum alloy doors and windows

2022-07-22
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[Yihe doors and windows] with the improvement of China's economic level, the current door and window market competition is becoming increasingly fierce. Price reduction and discount has become the main means for door and window franchisees to attract customers' attention, and so is the aluminum alloy door and window market

[Yihe doors and windows] with the improvement of China's economic level, the current door and window market competition is becoming increasingly fierce. Price reduction and discount has become the main means for door and window franchisees to attract customers' attention, and so is the aluminum alloy door and window market. Can the "price reduction and discount of doors and windows" really drive the development of door and window enterprises? In fact, it is not. Although the price war has driven a lot of sales, for aluminum alloy door and window enterprises, the price war has come to an end

the price war has come to a dead end

now the price war in the aluminum alloy door and window industry has already been fought loudly, but the long-term price war will only make the aluminum alloy door and window enterprises overwhelmed. This vicious competition can not bring long-term profits for aluminum alloy door and window enterprises. Aluminum alloy door and window enterprises also need to pay attention to the problems in development and improve themselves in order to promote the sustainable development of door and window enterprises

as we all know, the retail price of aluminum alloy doors and windows industry has always been generally high, and the fundamental reason is due to high cost and low efficiency. Obviously, this is not conducive to the healthy development of the doors and windows industry, nor to the franchisees of doors and windows and consumers

in order to improve efficiency, many stores and door and window franchisees have used "hunger marketing" to fight a price war, and even have normalized the promotion. Hunger marketing may be effective for performance improvement in the short term, but it will do great damage to the brand of aluminum alloy doors and windows in the long term. Countless bloody facts show that there is only one result of the price war, that is, the collapse of the brand

the "price war" in the aluminum alloy door and window industry is upgrading to the "value war"

vicious price competition is the behavior of a small number of door and window enterprises. With the progress of technology and the reasonable control of production costs, the regular decline of door and window prices is inevitable, and not all price reductions are at the expense of the quality of door and window products. At present, the aluminum alloy door and window industry is in the stage of continuous innovation of marketing mode and continuous upgrading of door and window market strategy, and the "price war" should also be upgraded to a "value war". Through cost control, technology upgrading and high-quality service, maximize the cost performance and benefit consumers, which is the value of door and window brands

to sum up, the price war of doors and windows cannot bring stable benefits to businesses. In order to win the recognition of the door and window market, aluminum alloy door and window enterprises need to constantly improve their brand value in order to stand out in the cruel competition

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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